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About Ghaya

Built by a parent, for families.

The founder

Amer Sharaf

Founder, Ghaya

Dubai, United Arab Emirates

Children have an amazing ability to learn and do hard things once they’re motivated. For young children, that first spark is usually a reward, and they’ll achieve remarkable things to earn it: new skills, new knowledge, new routines.

Then something lovely happens. The reward starts the habit, and the habit becomes theirs. They want to keep going, keep finishing, keep growing.

Keeping that momentum is a big job for a parent, though. I tried charts, promises and other apps. Some worked for a while, but they were hard to manage and hard to keep up. I wanted something simple to follow, fair to run, and fun for the whole family.

So I built Ghaya for my own children: goals we agree together, tasks that add up to them, and rewards worth working for. Kids love to see how far they’ve come, so every step shows, with badges, trophies and goals they can actually see filling up.

I believe there’s a dynamo inside every child that sparks creativity, and a drive to do more and be more. Ghaya helps parents switch it on, and keep it running.

Amer Sharaf, founder of Ghaya

What Ghaya stands for

Encouragement, never punishment

Nothing is taken away for a missed day. There are no streaks to break and no rankings between brothers and sisters. Progress is noticed and celebrated.

Agreed together

Children suggest goals and rewards, and parents agree to them. A goal a child helped choose is one they want to reach.

Achievements they can see

Badges, trophies and goals that fill up as they go, so every step forward feels like one.

Children’s privacy first

We keep only what the app needs: a first name and a birthday. Parents decide who sees what. We don’t sell data or show ads, and children never see a paywall.

The company

Ghaya is made by Anytech General Trading LLC, a small team in Dubai, United Arab Emirates.

Based in
Dubai, United Arab Emirates
Get in touch
support@getghaya.com
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